Principal Associate, Commercial Bank Marketing Strategist

Capital One, one of Fortune Magazine’s “100 best companies to work for” is seeking a  Principal Associate to fill a position within the Commercial Bank Marketing organization to drive marketing strategy and campaigns across multiple channels for prospects and clients. The role will flex muscles of traditional business to business (B2B) marketing strategy, digital channels, and some 1:1 marketing tactics (i.e., events, collateral). The ideal candidate will have experience developing and executing B2B marketing campaigns. To be successful, the candidate will need to work across multiple marketing channels and build powerful relationships and storytelling abilities across the organization.

Responsibilities:

• Work with business leads or proxies to develop and execute integrated, multi-channel marketing strategies to address their business objectives
• Build deep relationships with business partners to understand the nuances of their business in order to bring forward-thinking solutions to the table to both support prospecting efforts,  cross-sell opportunities, and client retention
• Effectively and independently manage a project (vs. solely tasks).  This includes: story-telling, project management, integrating work into business action which is aligned with existing strategy
• Consistently uses a framework-driven approach to complete projects and implement improvements (including the who, what, why to the problem, determining business priorities, and anticipating issues and obstacles)
• Create scalable campaigns/tactics that can stretch across multiple lines of business within the  Commercial Bank 
• Establish campaign metrics and identify insights to inform or advance positioning and claims, product strategy, and marketing plans. Inform partner teams of all key customer KPIs and qualitative feedback to drive the best outcomes of work.
• Communicate on a regular basis with business stakeholders, sharing the marketing support provided across the business, along with KPIs and progress against those KPIs.
• Manage marketing requests coming in from LOB, ensuring that those requests match up with overall business goals, partnering with teams to ensure that they have capacity to produce requested assets, and managing expectations of the LOBs on timing and prioritization.
• Develop a deep understanding of available Capital One marketing channels (email, web, content, social media, collateral, events) and tools (including Google suite and self-serve tools such as Tableau), how they work, well-managed processes, brand standards, etc.
• Collaborate with cross-functional teams (business partners, creative teams, events team, content team, tech team, legal, compliance, etc) and provide strategic and tactical thought partnership to effectively drive project delivery.
• Bring a customer-first mindset and have excellent communication and partnership skills, which are essential for interacting and communicating with key stakeholders to manage, inform and influence outcomes.
• Willing to go beyond core responsibilities and become SME in interested channels or platforms

Additional Responsibilities:

• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work. 
• Is an analytical thinker, quick to pivot and make decisions based in data 
• Likes thinking outside the box to search for new testing opportunities
• Can operate in white space with limited support and contribute to the agenda collaboratively  
• Is a highly effective communicator (verbal and written) who can influence internal decision makers with formal recommendations and informal networking.
• Has a passion for leveraging data, metrics and insights to drive results and learnings
• Demonstrates strong curiosity, ability to learn quickly, and think creatively to uncover and apply actionable consumer insights.
• Adept at briefing and collaborating with creative teams, external agencies and internal resources, on the development of marketing assets.
• Has experience working with colleagues at varying levels, including senior leadership

• Has an interest, and ideally experience, in marketing technology like Salesforce Marketing Cloud to make marketing more personalized and relevant.

• Anticipates the reactions of stakeholders and comes to the table prepared with potential solutions and thoughtful responses
• High learning agility with an analytical, creative, and innovative approach
• Experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

Basic Qualifications:

• Bachelor’s Degree or Military Experience
• At least 4 years experience in working with multi-channel marketing programs
• At least 4 years of experience managing marketing intent, partnering with creative and channel teams, and developing campaigns and briefs

Preferred Qualifications: 

• Masters degree in Marketing, Business or Communications
• 5+ years of experience in marketing for financial services 
• 5+ years of Business to Business (B2B) marketing experience

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

#CommOps

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

Capital One, one of Fortune Magazine’s “100 best companies to work for” is seeking a  Principal Associate to fill a position within the Commercial Bank Marketing organization to drive marketing strategy and campaigns across multiple channels for prospects and clients. The role will flex muscles of traditional business to business (B2B) marketing strategy, digital channels, and some 1:1 marketing tactics (i.e., events, collateral). The ideal candidate will have experience developing and executing B2B marketing campaigns. To be successful, the candidate will need to work across multiple marketing channels and build powerful relationships and storytelling abilities across the organization.

Responsibilities:

• Work with business leads or proxies to develop and execute integrated, multi-channel marketing strategies to address their business objectives
• Build deep relationships with business partners to understand the nuances of their business in order to bring forward-thinking solutions to the table to both support prospecting efforts,  cross-sell opportunities, and client retention
• Effectively and independently manage a project (vs. solely tasks).  This includes: story-telling, project management, integrating work into business action which is aligned with existing strategy
• Consistently uses a framework-driven approach to complete projects and implement improvements (including the who, what, why to the problem, determining business priorities, and anticipating issues and obstacles)
• Create scalable campaigns/tactics that can stretch across multiple lines of business within the  Commercial Bank 
• Establish campaign metrics and identify insights to inform or advance positioning and claims, product strategy, and marketing plans. Inform partner teams of all key customer KPIs and qualitative feedback to drive the best outcomes of work.
• Communicate on a regular basis with business stakeholders, sharing the marketing support provided across the business, along with KPIs and progress against those KPIs.
• Manage marketing requests coming in from LOB, ensuring that those requests match up with overall business goals, partnering with teams to ensure that they have capacity to produce requested assets, and managing expectations of the LOBs on timing and prioritization.
• Develop a deep understanding of available Capital One marketing channels (email, web, content, social media, collateral, events) and tools (including Google suite and self-serve tools such as Tableau), how they work, well-managed processes, brand standards, etc.
• Collaborate with cross-functional teams (business partners, creative teams, events team, content team, tech team, legal, compliance, etc) and provide strategic and tactical thought partnership to effectively drive project delivery.
• Bring a customer-first mindset and have excellent communication and partnership skills, which are essential for interacting and communicating with key stakeholders to manage, inform and influence outcomes.
• Willing to go beyond core responsibilities and become SME in interested channels or platforms

Additional Responsibilities:

• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work. 
• Is an analytical thinker, quick to pivot and make decisions based in data 
• Likes thinking outside the box to search for new testing opportunities
• Can operate in white space with limited support and contribute to the agenda collaboratively  
• Is a highly effective communicator (verbal and written) who can influence internal decision makers with formal recommendations and informal networking.
• Has a passion for leveraging data, metrics and insights to drive results and learnings
• Demonstrates strong curiosity, ability to learn quickly, and think creatively to uncover and apply actionable consumer insights.
• Adept at briefing and collaborating with creative teams, external agencies and internal resources, on the development of marketing assets.
• Has experience working with colleagues at varying levels, including senior leadership

• Has an interest, and ideally experience, in marketing technology like Salesforce Marketing Cloud to make marketing more personalized and relevant.

• Anticipates the reactions of stakeholders and comes to the table prepared with potential solutions and thoughtful responses
• High learning agility with an analytical, creative, and innovative approach
• Experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

Basic Qualifications:

• Bachelor’s Degree or Military Experience
• At least 4 years experience in working with multi-channel marketing programs
• At least 4 years of experience managing marketing intent, partnering with creative and channel teams, and developing campaigns and briefs

Preferred Qualifications: 

• Masters degree in Marketing, Business or Communications
• 5+ years of experience in marketing for financial services 
• 5+ years of Business to Business (B2B) marketing experience

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

#CommOps

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).